DTM Comes to Those Who Wait at Internet World

A free bag of jelly beans and a chance to see what DTM have up their sleeves.

Sounds like an ideal day out to me!

This year's Internet World exhibition at Earls Court 2 in London promises to be a highlight of the year so far, as more and more companies wise-up to what new media can do for them.

Given the current state of the UK economy, it doesn't take a rocket surgeon or a tree scientist to realise that many companies may have to 'streamline' and 'tighten their belts'.

To make the most of their limited advertising assets, firms formerly dependent upon traditional advertising (like TV, radio, billboards, newspapers and magazines) are realising that SEO, PPC, virals, newsfeeds, and the power of social networks can be tailored to dovetail with their existing publicity campaigns.

As ever, it seems that DTM have some experience in these matters, as illustrated by the 12 o'clock seminar in the Digital Marketing Theatre at Internet World tomorrow.

In Putting Your Pint Across we'll hear the story of how AMV BBDO asked DTM to help make a success of the online aspect of the Tipping Point campaign for Guinness by marrying viral and SEO techniques with traditional advertising.

It almost goes without saying that any marketing for Guinness tends to make people sit up and take notice, and the TV ad featuring a unique domino rally was complimented by an amazing amount of interest and feedback online.

More amazing interest and feedback will undoubtedly be buzzing around DTM at Stand E573, as people seek the secrets behind their success.

I'll be at IW tomorrow, so I'll see you there!