How to use blogs in business
Admittedly it's been a while since my last post on this blog. And I was glad to see that somebody at Direct Traffic Media took the opportunity to fill the gap by reporting straight from the DTM stand at the ad:tech London conference last week. I do hope that those of you who were there took the time to pop round to our stand for a chat!
By the way, did you see we integrated a link to our blog ranking stats into the blog sidebar?
Click on the hyperlink just below the graph to get to the page that we use for monitoring our corporate blog rankings for a list of specified keywords.
You can validate the results by typing the keywords into the corresponding search engine yourself, e.g. "corporate weblog" which should appear on 4th position in Google UK.
Now, try searching for "ad:tech london blog"! A fabulous position 6. Switching to "uk pages" only will even get us up to 3rd place.
Isn't that impressive? I certainly think it is, and that is one of my top reasons why I like to blog.
Which brings us to my next topic: Corporate Blogging benefits.
Expect answers to questions such as the following:
Actually, this topic is so huge that I have decided to split it up into several blogposts over the next days... or possibly weeks.
For today, I bring you:
Blogs as the new company website
There are a lot of people out there criticising Web 2.0 and the hype it currently receives. But even they cannot avoid acknowledging that, with applications such as weblogs, some major developments and improvements have finally come to "live" on the WWW that were long long overdue.
The world wide web has traditionally developed into more and more of a mass medium for communication in our society. Unfortunately, this has led to two major undesirable side effects from the recipients point of view:
Weblogs as a homepage put an effective end to that. They are personal because they are written by real people and in a conversational tone of voice. And they offer the means for interactions through a couple of functions such as post related comments, trackbacks and pingbacks.
Quite a few companies, especially small and medium sized ones, find the advantages to be so overwhelming from both the readers' as well as publishers' point of view, they have begun relaunching their corporate site using a blog engine. That way readers can profit from weblog functionalities such as commenting and RSS-alerts while the company has a very easy way to maintain their business presence online via the blog's integrated content management system (CMS). Also used by publishing and news agencies but on a much larger scale, this downsized and simple CMS enables non-technical employees to instantly update the website without knowledge of programming or professional web layouting.
So to sum it up, a Corporate Blog can save you money because it reduces the amount of expertise and personell required to maintain a professional corporate website. Also, Corporate Blogs are one step towards meeting your customer's rapidly changing needs in a WorldWideWeb where communication has become increasingly one-way and impersonal.
Related Links:
Google Search for "Corporate Weblog"
Google Search for "ad:tech london"
Tim O' Reilly, the first to come up with "web 2.0", explains what it means
Tim O'Reilly comments on blogs as being the drivers of Web 2.0
Short definition of a Content Management System (CMS)
Blogs as business opportunity drivers in the UK
By the way, did you see we integrated a link to our blog ranking stats into the blog sidebar?
Click on the hyperlink just below the graph to get to the page that we use for monitoring our corporate blog rankings for a list of specified keywords.
You can validate the results by typing the keywords into the corresponding search engine yourself, e.g. "corporate weblog" which should appear on 4th position in Google UK.
Now, try searching for "ad:tech london blog"! A fabulous position 6. Switching to "uk pages" only will even get us up to 3rd place.
Isn't that impressive? I certainly think it is, and that is one of my top reasons why I like to blog.
Which brings us to my next topic: Corporate Blogging benefits.
Expect answers to questions such as the following:
- What do I do with a corporate blog?
- How can a blog help my business?
- What are the reasons for creating a corporate blog?
- How do I use a blog in business?
Actually, this topic is so huge that I have decided to split it up into several blogposts over the next days... or possibly weeks.
For today, I bring you:
Blogs as the new company website
There are a lot of people out there criticising Web 2.0 and the hype it currently receives. But even they cannot avoid acknowledging that, with applications such as weblogs, some major developments and improvements have finally come to "live" on the WWW that were long long overdue.
The world wide web has traditionally developed into more and more of a mass medium for communication in our society. Unfortunately, this has led to two major undesirable side effects from the recipients point of view:
- one: lack of personality
- two: lack of interactivity
Weblogs as a homepage put an effective end to that. They are personal because they are written by real people and in a conversational tone of voice. And they offer the means for interactions through a couple of functions such as post related comments, trackbacks and pingbacks.
Quite a few companies, especially small and medium sized ones, find the advantages to be so overwhelming from both the readers' as well as publishers' point of view, they have begun relaunching their corporate site using a blog engine. That way readers can profit from weblog functionalities such as commenting and RSS-alerts while the company has a very easy way to maintain their business presence online via the blog's integrated content management system (CMS). Also used by publishing and news agencies but on a much larger scale, this downsized and simple CMS enables non-technical employees to instantly update the website without knowledge of programming or professional web layouting.
So to sum it up, a Corporate Blog can save you money because it reduces the amount of expertise and personell required to maintain a professional corporate website. Also, Corporate Blogs are one step towards meeting your customer's rapidly changing needs in a WorldWideWeb where communication has become increasingly one-way and impersonal.
Related Links:
Google Search for "Corporate Weblog"
Google Search for "ad:tech london"
Tim O' Reilly, the first to come up with "web 2.0", explains what it means
Tim O'Reilly comments on blogs as being the drivers of Web 2.0
Short definition of a Content Management System (CMS)
Blogs as business opportunity drivers in the UK
Labels: company benefit, content management, corporate blogging, corporate website
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2 Comments:
Whenever i see the post like your's i feel that there are still helpful people who share information for the help of others, it must be helpful for other's. thanx and good job.
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